Publishing news from Wired advises us that Conde Nast is moving ahead swiftly with four more titles taking advantage of Apple’s digital subscription solution: Vanity Fair, Glamour, Golf Digest, and Allure. These follow the recent debut of The New Yorker. Self, GQ and Wired are to follow with their June editions.Whilst cloud computing might be the flavour of the year, Seagate is seeking to prove that the personal hard drive is far from dead with this latest introduction: a portable drive with wi-fi. That means that your portable computing device (iPad, iPhone, netbook, etc) can access any file from the device without cables.
On the subject of cloud computing, however, this great infographic illustrates that it is far from new. It also suggests that it is far from being the ultimate answer too, in that indications are that we are already overcapacity with info for the amount of storage space available.QR codes continue to make the news with an ever increasing number of posts detailing how they are being used for new and exciting marketing promotions. There is a bit of misinformation about, however. This post offering 8 ideas for using QR codes was a bit off the mark in my opinion. You need to be seeking areas of print where QR codes can be inserted to provide an opportunity for readers to go and gather further information, or get further product views, or offers. QR codes can enhance a printed product; take a static media and bring it to life. The great thing for marketing folk is that you can also keep tabs on how your project is performing. SmartyTags has been posting this week about its QR code monitoring tool.
Evidence of just how big QR codes are getting can be seen in this great story detailing a promotion for Starbucks where the company has teamed up with the promotional power of Lady Gaga to create a two-week scavenger hunt with QR codes in store as a starting point.
For those still learning, here is one very simple example of QR codes in action: this code is printed on the back of the new batch of my own business cards. Add a QR code reader app to your smartphone (use i-nigma if you are running an iPhone 4). Point your smartphone camera at the code, the software will read it and bring up more in-depth detail about Genesis Marketing, including a whole bunch of online links, allowing you to connect with news from many sectors of the print industry. Just have a play with the links offered: you will soon get a clear understanding of the potential power of the QR code. Remember too that as the creator of that “About Genesis Marketing” web page, I can change its contents at any time, hopefully keeping it up to date and relevant to people scanning the code tomorrow, or next week (ie, same code, different information if I desire).Tablet talk has to start with some troubles with RIM’s PlayBook device. News from Reuters is that 1,000 tablets have been recalled due to a flawed operating system build. We are also advised that reading news on iPad’s is inferior to a real newspaper, on the grounds that we actually do retain more of the information that we read from the hard copy. We also find out this week that Dell’s Streak Pro tablet should be with us by June.
On the subject of consuming news, as mentioned above, Mashable offers us 13 alternative ways to get your news input. It is actually focusing on the various apps available really, rather than different ways. From those mentioned PIND can recommend Zite. How do you get your news? Tell us more by e-mailing PINDeditor@gmail.com with your method (TV, PC, iPad, phone, newpaper, etc) or favourite software.Adding to a number of recent stories detailing the rise and rise of e-books, Amazon themselves tell us this week that Kindle books sales have now overtaken their own printed book sales. It even puts some kind of numbers down for this: for every 100 printed books sold by Amazon (hardback and paperback combined) it now sells 105 Kindle books, and that excludes the download of free titles.
Print points: more great business cards for you to enjoy; clever logo's; 40 creative resume (or CV) designs; explorations in typography: mastering the art of fine typesetting; free handwriting fonts.A little something for all you networkers out there: I saw this great post that suggests seven essential skills for networking. There is nothing especially new, or "thunder and lightening" about any of them, but it does just remind you how important these skills are. The key point mentioned here I think is that the reception of any event (especially a sit down dinner) IS the event! That's where you network and get true benefit of attendance from. Sat at table you probably have just the people on either side of you.
Almost finally, something to bring us all down to earth with a bump: five tech products that will be dead in five years (just to prove that technology never stands still!). Or, on a more positive note, 70 bits of gadget info you might enjoy; or, on an even brighter note, possibly the best job application ever!Finally, do keep checking back to see what will be featured in our next edition, PIND 54. Details of our next edition will be added to this link during the course of the week. For an RSS feed of PIND, copy this link into your feed reeder; and for the GenesisNews Print Daily, take a look at the link and take out a free subscription!
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