
Whilst cloud computing might be the flavour of the year, Seagate is seeking to prove that the personal hard drive is far from dead with this latest introduction: a portable drive with wi-fi. That means that your portable computing device (iPad, iPhone, netbook, etc) can access any file from the device without cables.

QR codes continue to make the news with an ever increasing number of posts detailing how they are being used for new and exciting marketing promotions. There is a bit of misinformation about, however. This post offering 8 ideas for using QR codes was a bit off the mark in my opinion. You need to be seeking areas of print where QR codes can be inserted to provide an opportunity for readers to go and gather further information, or get further product views, or offers. QR codes can enhance a printed product; take a static media and bring it to life. The great thing for marketing folk is that you can also keep tabs on how your project is performing. SmartyTags has been posting this week about its QR code monitoring tool.
Evidence of just how big QR codes are getting can be seen in this great story detailing a promotion for Starbucks where the company has teamed up with the promotional power of Lady Gaga to create a two-week scavenger hunt with QR codes in store as a starting point.

Tablet talk has to start with some troubles with RIM’s PlayBook device. News from Reuters is that 1,000 tablets have been recalled due to a flawed operating system build. We are also advised that reading news on iPad’s is inferior to a real newspaper, on the grounds that we actually do retain more of the information that we read from the hard copy. We also find out this week that Dell’s Streak Pro tablet should be with us by June.

Adding to a number of recent stories detailing the rise and rise of e-books, Amazon themselves tell us this week that Kindle books sales have now overtaken their own printed book sales. It even puts some kind of numbers down for this: for every 100 printed books sold by Amazon (hardback and paperback combined) it now sells 105 Kindle books, and that excludes the download of free titles.

A little something for all you networkers out there: I saw this great post that suggests seven essential skills for networking. There is nothing especially new, or "thunder and lightening" about any of them, but it does just remind you how important these skills are. The key point mentioned here I think is that the reception of any event (especially a sit down dinner) IS the event! That's where you network and get true benefit of attendance from. Sat at table you probably have just the people on either side of you.

Finally, do keep checking back to see what will be featured in our next edition, PIND 54. Details of our next edition will be added to this link during the course of the week. For an RSS feed of PIND, copy this link into your feed reeder; and for the GenesisNews Print Daily, take a look at the link and take out a free subscription!
PIND053
Want to read issue 52? Click Here!
No comments:
Post a Comment