Saturday, June 18, 2011

Printing Industry News Digest No.57, June 18, 2011

Welcome to Printing Industry News Digest (PIND) issue 57, the summary of major news stories from the printing, packaging, digital and communication sectors. Welcome to the latest edition of PIND incorporating brief summaries and links to the week's key news stories so that you can look up that all important detail. Do also take a look at our automated GenesisNews Print Daily publication; why not take out a free subscription for a daily delivery!

The Google Chromebook has landed as of Wednesday of this week. Who should worry? Who should get excited? The Guardian does an excellent job of defining the corporate market that the Chromebook thin client is squarely targeted at and outlining what it is about the product that will already be worrying the big-wigs at Microsoft, and possibly the providers of anti-virus software too.

The team at Mashable then take a close look at some of the hardware that is required for Chromebook to be a winner, making a detailed examination of the Samsung Chromebook Series 5 3G.

For a more detailed look at the thinking behind Google Chromebook, we return to The Guardian to advise why we might need hassle free computing. Maybe it can also answer the question of whether we are talking about a product that competes with the tablet or the PC or both!

OK, this is bound to be a bit biased, but it never hurts when seeking a full rounded debate on a new product or concept to let the originator have a word. Here is the Chromebook world according to Google.

Most current PC users won’t consider buying Chromebook, or so says some back-of-a-cigarette-pack research from US-based Betanews; are they right to think that way? Most PC users don’t actually back-up their work, and most don’t want to have to run their own computer department, but they do! Chromebook could eliminate both of those problems to start with . . .

Convinced that this could be a good step? PC World asks which Chromebook is right for you, comparing the hardware platforms.

June 17, Friday night, 21:00 UK time: an hour’s worth of the delightful and clever Lady Gaga on the ITV channel. Nothing for PIND to report on here you might think, apart from advert break number 1 which went immediately into this Google Chrome / Chromebooks advert featuring the said Lady and her fans in action. Great ad placement and a great ad really. Like her or not, you surely have to admit that she is one smart mother monster! On the subject of video, and to close this Chromebooks sub-feature, take a look at Google’s specific short film on the benefits of this new venture.

Meanwhile, back in newspaper world, The Guardian, much quoted above, is now suggesting via Press Gazette that staff are to prioritise digital over print. The numbers currently tell a different story, with Press Gazette telling us that just £40 million digital contribution is included in a total turnover of £221 million. Sharp declines in paper sales, however, do point to digital being critical. My iPhone Guardian app, which cost something like £2.60 for a lifetime’s news, and still only costs £3.99 for a one year subscription, would seem to be unlikely to make too much cash compared to the £1 per day cost of the paper version.

Something of a saviour for printers in this week’s news is a story from PrintWeek detailing an opportunity for printers to get involved in printing electronics. Go take a look; this could be one of your best bets for the future!

Finally, do keep checking back to see what will be featured in our next edition, PIND 58. Details of our next edition will be added to this link during the course of the week. For an RSS feed of PIND, copy this link into your feed reader; and for the GenesisNews Print Daily, take a look at the link and take out a free subscription!

PIND057

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