Though PIND No.61 offering our overview of the tablet market was just a couple of weeks ago, this sector has again been to the fore this week in the tech news, so we begin this week with a look at “The State of the Tablet and Ereader Market” from our chums at Mashable. It offers a very readable summary of where we are right now and where we might be going. From a printers perspective, the good news is that the report maintains that some 93% of what we read is still in “low-tech” printed form, with just 7% the preserve of the electronic reading device.Taking a less than enthusiastic focus on all things tablet, this amusing article from the Guardian may please the luddite in our reader, whilst publishers will have been delighted to read through this feature from Wired detailing how a number of media companies are working their way around Apple’s 30 per cent.
Our downward spiral continues with the news that RIM, the Blackberry business, has announced that it is shrinking by some 2,000 jobs in an effort to half its decline, while the eagerly awaited Galaxy 10.1 tablet hasn’t quite lived up to expectations.Want some positive tablet talk? Well, the Guardian tells us that iPad is now deemed responsible for a near 1% of web traffic – well, 0.92% to be exact. Now that might not sound huge, but if you compare it to other tablet products it is actually massive! What it means in more manageable numbers, just for tablet products, is that for every thousand page views actually performed on a tablet, 965 would come from an iPad, 19 from a Galaxy Tab, 12 from a Xoom and 3 from a PlayBook. Want to make yet another Android tablet? Maybe not!
Having said that, they still keep coming: Andy Pad is one of this week’s new offerings, bringing us two products hitting the £130 and £180 price points and running Android 2.3. Archos pops along in the middle of those two with a 10-inch product at £150, but it still is criticised by our friends at CNet UK for the usual Android machine problems: poor battery life, poor resistive screen response, and a sluggish processor.On a slightly difference tack those great guys at Mozilla – the people that bring you the Firefoxbrowser – are apparently gearing up to create an Android competitor. Both Mozilla and you, our reader, might benefit from understanding where Android has come from: this infographic on the topic is offered with that in mind!
Enough tablet talk you might say! What has all of this got to do with printing? Well, we firmly believe that the printer that fully understands and appreciates all of the latest technological advances that are affecting the print market will be the printer that can turn such kit to his advantage.
On which topic, you now deserve the latest links from the world of QR codes: here is one great summary on how QR codes are working in many different businesses in and around the American city of Oklahoma; whilst with a marketing focus, the Unbounce blog offers us information on how QR codes can benefit conversion rates.One final offering this week: one of our favourite social media sites, LinkedIn, has added a new plug-in in the shape of a job seeker solution – perhaps this is networking in the 21st Century? It might also be an extension to the story told in the UK this week that some 70% of job vacancies are filled without being advertised.
Finally, do keep checking back to see what will be featured in our next edition, PIND 64. Details of our next edition will be added to this link during the course of the week. For an RSS feed of PIND, copy this link into your feed reader; and for the GenesisNews Print Daily, take a look at the link and take out a free subscription!
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