Following on from PIND 35, some further thoughts on QR codes, and some more resources for you to take a look at for further information on this intriguing subject. Firstly, a paper.li QR Codes daily publication; this does update itself by the day, so may not always be packed with information, but do keep an eye on it! Secondly, just after we published our initial article, the BBC detailed how Japan is already moving on from QR codes and onto the next big thing in this technology!We also came across a wide range of samples featuring QR codes being used in a wide range of different industries; mostly, of course, by featuring the codes in their printed literature. There is the library; the estate agent; the music company; the museum; the manufacturing business; and the marketing company. Here you can also find general marketing comment regarding QR codes and what they might be able to do for a business. Meanwhile the Marketing Blog and NeoMedia outline what 2011 has in store for the 2D barcode.
In tablet world the dawning of the New Year is expected to herald the release of a raft of new devices. Not least, we can expect to see an iPad 2 from Apple; here we provide a summary of the suggested content of this new unit, courtesy of Mashable. News re the first Kno shipments was posted at towards the end of December; Viewsonic rumours abound; whilst Palm stories escalate thanks to the Telegraph. Sharp too is now looking beyond the boundaries of Japan with its range of tablet products, whilst BenQ is rumoured to be launching a 10.1 inch Android based product.With a focus on the year just about to finish, The Financial Times has declared Steve Jobs to be the person of the year following the introduction of the original iPad and the iPhone 4.
2010 has to be remembered as the year of the iPad, and so it would seem appropriate to incorporate just one more iPad v. Print piece. The question “Will iPad Cannibalize Print” is asked here, and it is of course another worthwhile read.New estimates from eMarketer in the USA have put the spend for online advertising ahead of newspapers for 2010. Whilst this has been on the cards for some little while, this could be the first year that it has actually happened.
We couldn’t close this issue with reference to Margie Dana’s December posting entitled “I am a Printer” in which she incorporates the fine words of Frank Romano. Please do link to this posting and have a read; it is a very moving and thought provoking piece.Finally, do keep checking back to see what will be featured in our next edition, PIND 37. Details of new stories will be added at this text link as the New Year gets underway, with publication scheduled for next Friday.
PIND036
Want to read issue 35? Click Here!
No comments:
Post a Comment